The 5C's





Cost 100flip.gif (12300 bytes)

The most important "C" you have to think about is COST. The few times you usually hear about cost, it is usually as a "salary guideline" or "buying tips" which may include "advice" to spend about two months salary on a diamond engagement ring. Would you like to know where the idea of two month's salary came from? A marketing person whose job it is to sell as many Diamonds as possible. The reality is that there's no "guideline". There are too many personal factors to consider.

You know your financial situation better than anyone. You have to decide on a budget for how much you want to spend, and/or can afford to spend, and then go out and see what that budget can buy. Once you have an idea and a quote you can send us an e mail indicating the type of Diamond you are interested in and we will send you our rock bottom price and you'll see the beneffit of doing business with us.


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