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Why Buy From Us?

We are a diamond cutting works, We buy Rough diamonds from SA mines polish them at our factory, so we are on "top of the food chain" we understand that to give you the best value for money the saying "from the mine to the finger" applies.
By buying directly from us you will receive the best value possible and save BIG as there are no brokers or middle men, our expert personal will guide you through the process of choosing the diamond you desire and design your dream jewellery at no extra cost or obligation, We would be happy to guide you through the buying process.

Most important is knowing who you are buying from We have been in the South African diamond business for more then 20 years and are Executive members of The Diamond Dealers Club of SA as well as the World Federation of Diamond Bourses, giving you the peace of mind to buy with CONFIDENCE .


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placeholder imageDon't Burn Your Cash!

Diamond Jewellery will likely be the most significant jewelry purchase you ’ll ever make. Shopping for one is an emotional event, and it can be tempting to over-spend. Before starting the process, establish a budget for what you can afford. While an amount equivalent to two month’s salary is a common starting point, many couples choose to spend less by shopping with Diagem Diamonds.

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Design your one of a kind jewellery

We specialize in custom-made rings and jewelry. Whether you are looking to bring an original creation to life or to recreate a piece from your favorite designer, we can make it. We create any piece of jewelry, with any stone, to match your exact specifications. The best part? We do it at a fraction of the price

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Buying a Loose Diamond

Buying a loose diamond instead of a diamond that has already been set offers consumers many benefits. Loose diamonds allow for easier assessment of quality, as it's more difficult to hide imperfections that would otherwise be obscured by jewelry mountings. When you purchase mountings and diamonds separately, you'll be able to obtain a loose diamond that matches your desired specifications and quality characteristics, and then have it mounted into your chosen setting for a truly customized piece. Loose diamonds that have been certified can easily be purchased online, saving you thousands over retail store prices. Another benefit of buying loose diamonds online is expanded selection. While a jewelry store may have only a handful of diamonds from which to choose, Diamonds Direct offers thousands of choices, making it easy for customers to find the specifications they want within their price range.

Certified Loose Diamonds


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After being cut and polished, most high quality loose diamonds are subject to a certification process by a gemological laboratory, such as the GIA, or EGL. The laboratory evaluates each stone to ensure that it is a natural diamond, also indicating if it has been enhanced in any way. The evaluation includes the analysis and grading of basic quality characteristics, including shape, color, clarity, carat weight, cut, polish, symmetry, and proportions.

When you purchase a loose diamond that has gone through the diamond certification process, you can be confident in the quality of your stone. Additionally, stones that have been certified can be easily identified and retain more value than their uncertified counterparts.

Call us - 011 334-0187 Cell 0746889907